TACO BELL - Midnight mÀs

Taco Bell’s cult following is nothing without their Baja fixation.

But who’s next up in that lore? Meet Baja Midnight. We helped Taco Bell launch this new flavor with all the mystique and spectacle it deserved. Midnight Màs transformed fan engagement into a live stunt in the middle of Manhattan, with the whole campaign totaling 4.6M impressions and obviously an Access Hollywood segment!!

We asked those who knew it best to help us define the taste…

And brought those answers to life via reactive projections during the event…

Once our Creators got everyone wondering “wait sooooo what does Baja Midnight actually taste like??” conversation caught fire on social—sparking memes, reaction videos and some of the hottest comment section engagement rates Taco Bell has seen recently. 💅🏻💅🏻

oooooh just a few BTS <3333

Want to watch the sizzle?