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Process Peek >The tech industry is intimidating.
Digitally native Gen Z is growing up in a world so interconnected, STEM is taught as a second language. For the rest of us over twenty, it was not. Especially to women.
Girls Who Code needed a campaign that confronted STEM stereotypes and explained learning to code differently. This messaging speaks to twenty-somethings, professional women already in the 9-5 working world, looking to make a career change or add a new skillset.
Fuck the dress code
In 1995 37% of computer scientists were women.
Today, its only 24%. Why is that? The Tech industry can only evolve further if it grows in diversity and inclusion first.
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