Gatorade for
Super Bowl LX
We made hydration the main event.
The Hydration Games turned the invisible (and kind of gross) truth of universal dehydration into a live, reality tv inspired game show. Hosted during Super Bowl LX weekend, the experience reframed hydration as the ultimate performance advantage, using gamification to make Gatorade’s science tangible, engaging and impossible to ignore.
12.7m views
We teased The Hydration Games with coach Speedy Morman recruiting his top players: between A-list athletes and superstar Creators we had a pretty iconic roster.
24.4m views
From the field to the post-game confessionals, our “friendly” competition was all based around hydration stats.
22.5m views
Everyone stayed talking trash.
4.7m views
Team AJ wins the 2026 Hydration Games!
